About Me
My love for design started early— from racing home after school to binge HGTV, to rearranging my bedroom weekly, to-at age 10, sitting at my dad’s engineering shop after school, tinkering on his work computer as he taught me how to build my very first website. From that moment, I was hooked on the idea that something you imagine could be brought to life; whether that was on screen, in a space, or a physical object.
That curiosity grew into a lifelong pursuit of blending creativity with problem-solving. From High School to College, I maxed out any available credits with engineering, art, and design courses, filling my schedule with anything that allowed me to create.
After graduation, I poured my skills and passion for creating into the physical world—first designing interiors, then specializing in kitchens and bathrooms—crafting spaces that were as functional as they were beautiful. Eventually, my creative and engineering mindset converged in my proudest venture yet: Beespoke, the brand I founded to innovate and develop a one-of-a-kind baby carrier that parents rave about.
Along the way, I’ve built several websites from the ground up—Tree City Bee Co., Beespoke, and Rust Home Design—each combining clean visuals, intentional layouts, and an understanding of how design supports business goals. It was through that process that I realized a deeper passion for crafting and creating user-centered digital spaces.
Now, I’m shifting that passion into the world of Digital Marketing, creating beautiful, intuitive, and functional digital experiences that connect with users and help brands succeed.
What set’s me apart
I’ve built a brand from the ground up, so I understand business needs—and work like the success of the company depends on me (because it does).
Founder’s Lens
Type-A Creative
Organized, analytical, and imaginative—I balance logic with artistry to design solutions that make sense and make an impact.
Before I knew the “design process” had a name, I was already using it—engineering products and experiences that just work.
Innate Problem-Sover
What I bring to the table
A versatile mix of creative, technical, and strategic skills that enable me to design thoughtful, user-centered experiences from concept through launch.
Digital Design & Content Creation
Social Media Content Creation & Visual Storytelling
Short-Form Video Concepts & Platform Trends
Website & E-commerce Design
Wireframing & Layout Composition (light UX framing only)
Content Structuring for Digital Platforms
Basic User Flow Thinking (keep but soften)
A/B Testing Awareness & Iteration Mindset
0–1 Brand & Content Development
Creative Strategy & Execution
Brand Strategy & Storytelling
Cross-Functional Collaboration
Project & Campaign Management
Entrepreneurial Experience (Founder of Beespoke)
Client & Stakeholder Communication
Content Planning & Creative Direction
Rapid Problem Solving & Iteration
AI-Assisted Creative Workflows
Brand Identity Development
Visual Storytelling & Layout Design
Typography & Color Systems
Packaging & Product Branding
Marketing & Campaign Asset Design
Email & Digital Content Design
Photography Direction & Art Direction
Branding & Visual Communication
My Design Philosophy
I believe great design lives at the intersection of empathy and intention. It’s about understanding people deeply—what they need, what they value, and what resonates with them—and translating that into clear, meaningful visual communication.
I approach creative work with curiosity and purpose, asking thoughtful questions and making intentional decisions that shape how a brand is experienced and understood. Whether developing visual identity, marketing materials, or storytelling content, my goal is to create work that feels cohesive, communicates clearly, and builds genuine connection.
At the core, I’m focused on creating design that not only looks thoughtful, but also feels human, accessible, and emotionally resonant.
LEARN MORE ABOUT ME
Gain more insight into my skills & experience by taking a look at my Resume.